TrainEngage was selected to Microsoft Turbopump program for autumn 2017. Program aims in accelerating the growth of promising Finnish startup companies. “The purpose of Turbopump is to give promising startups the boost they need to help them secure the next phase of financing, expand into new markets and to recruit new talent,” says Drazen Dodik, Audience Engagement Manager at Microsoft Finland in Microsoft press release.
Turbopump program is especially interested in startups with a mobile-first – cloud-first approach (and those working in the fields of Artificial Intelligence, Machine Learning or Business SAAS). In the year of Finland’s 100 year celebrations all together 17 companies were selected to join this nine-week program that started in August.
“The great benefit of such programs is that you take your time to concentrate in your future growth plans. Having so experienced mentors and great peer network give you great value in terms of instant feedback”, says JP Wirta who is responsible of TrainEngage business development. With the help of crystalized plans and new contacts, TrainEngage will get real turbo boost to its expansion.
The need for a solution that helps engaging users to solution UI throughout the usage lifecycle is evident. TrainEngage is building partner channel with some major IT brands in Finland. However, the problem is not new to smaller players either. Only within the other startups in program, half-a-dozen new partner discussions have emerged. “As we move to next faces of the program, we hope that with the help of Microsoft we can make required contacts in Sweden and why not to other countries as well”, concludes JP Wirta.